These days you attract the right candidates with a recruitment strategy that recognises the importance of marketing.
With due regard for content marketing, digital marketing and event marketing.
Through a transparent and phased approach that takes into account your specific goals.
How does that phased approach work?
We make out what your objectives are and which profiles require the highest urgency using in-depth interviews and an online survey.
We analyse your current recruitment strategy, including the target group (personas) and their environment (community). This helps us discover whether your strategy matches your target group.
3. Action points
We compare the information obtained during the intake with the results of the analysis. We turn contradictions into SMART action points.
We draw up a roadmap to reach your recruitment strategy. The roadmap emphasises content marketing, event marketing and digital marketing.
During the roadmap, we keep an eye on the goals based on KPIs. We monitor the progress.
Our Customer Success Manager is in close contact with you and all stakeholders to discuss the results and adjust actions. The ultimate objective? To ensure that all aims are achieved.
Marketing in recruitment: what does that mean in concrete terms?
Attract, engage, delight! That's how you get different buyer personas throughout the entire buyer journey.
Website, blog items, e-books, flyers, video, social media, e-mail campaigns, press, etc.
Our content marketeer uses the buyer personas to draw up a content strategy and calendar and to perform targeted content creation and distribution.
To be optimally present on the right digital channels contributes to your brand recognition and lead generation.
Web strategy, social media strategy, chatbots, SEA and SEO, marketing automation, community management, analytics, etc.
With the buyer personas in mind, our digital marketeer works out a strategy. We roll that strategy out from concept and creation to follow-up and improvement.
Emotion and experience converge. You develop relationships and increase your brand recognition as well as your database.
Job and trade fairs, after work talks, starter days, meet-ups, staff parties, breakfast sessions, etc.
Which events do your buyer personas need and where do you encounter them? Our event coordinator develops events from A to Z and supports you when you participate in external events.